I’m a brand messaging expert with over 10 years of experience humanizing brands through strategic communications, public relations, and content marketing. I love a well-told story from a 50-part TikTok series to an expertly crafted press release. I’m equally as interested in The Globe’s Report on Business as Reddit pop culture threads.

As a leader, I employ “lead with context and not control” to create a shared understanding of goals and expectations.

The most important thing I’ve learned: relationships matter. A sense of humour helps.