I brought PR in-house at Certn to save $240K in agency fees. I’ve announced three acquisitions and $80M of $114M in funding.

I’ve crafted corporate news and product launch press releases for NAM, EMEA, and APAC markets and know what makes something newsworthy.

This is an unpublished example using a made up credit card to showcase my grasp of product launch press release best practices.

This news came after of years of consultation with industry committees and government stakeholders – the first legislative overhaul in 30 years.

I developed this thought leadership article for Certn’s CEO to publish as part of a co-marketing campaign to promote a partnership.

I produced this best practices guide for Certn’s VP of Operations to publish on LinkedIn and for use on Certn’s website and in ad campaigns.

I wrote about legislative changes for InterCheck’s Business Development Manager to publish in the Australasian Talent Conference’s newsletter.

This SEO-friendly blog post targets question keywords and Reddit posts. It has a 6% CTR and ranks for five SERPs.

This guest blog post promotes Certn among like-minded startups who may be searching for SOC 2 background checks.

This was part of special COVID-19 communications to keep customers informed of infection control measures.

I wrote this 60-second script for a video on Certn’s homepage for our target audience. The video was filmed and edited by an agency.

I developed this content for Certn’s website and the design was executed by a design agency.

This happy client aligns with a key ICP, a target market, and broader business goals. A win-win-win.

I developed this content for the partnerships team and the design was executed by Certn’s Lead Designer.