Résumé

Work History

Marketing & Communications Manager, Certn

I define and execute Certn’s global brand strategy to increase brand visibility, drive traffic to B2B & B2C websites, and optimize client acquisition and retention. I lead a team of marketers and creative professionals with a focus on efficiency, cost-effectiveness, and business alignment.

2022 - Present 

Senior Communications Advisor, Financial Services Regulatory Authority of Ontario

I developed and executed communications and PR strategies for credit unions and insurance companies. I used data-driven insights to create editorial calendars, time announcements, and choose distribution channels.

2021 - 2022

CEO’s Office Communications Specialist, Metrolinx

I ghost-wrote 300+ pieces of executive correspondence for the CEO and Minister of Transportation. My superpower? Simplifying technical jargon.

2019 - 2021

Content Marketing Consultant, Various Companies (Freelance)

I developed and executed content marketing strategies using SEO best practices to promote clients’ professional services and increase brand awareness. 

2013 - 2019

Government Relations Specialist, Ontario Telemedicine Network

I served as the main point of contact for the Ministry of Health while making the business case for virtual health care. I learned the importance of choosing words carefully – each word counts when it comes to interpreting legislation.

2014 - 2018

  • A strategic partner that drives company-wide marketing and PR planning and execution

  • Strong business acumen and understanding of what snags readers' interest

  • Experience in internal and external communication across a broad spectrum of channels

  • Experience with a wide range of content formats for organic and non-organic purposes (SEO, editorial, multimedia)

  • A storyteller with a knack for distilling legal and technical jargon into plain language

  • Proven track record in stakeholder engagement at all levels, with the ability to inform, influence, and engage

  • Strong project management experience with extensive and complex review processes

  • View my full résumé

Skills & Expertise

Education

York University
Toronto, ON

Honours Bachelor of Arts in International Development Studies

Minor in English